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Content Production Templates

Content Strategy Templates

Content Strategy

If you are a marketer looking for an appropriate way to manage and strategize your company's online content, then Stackby’s Content Strategy Template is the right tool for you. 

Why is content strategy important?

Preparing a content strategy helps the firm meet its goals and set priorities. It also provides a better scope for the firm to increase its connections by promoting its content. 

How will the Stackby Content Strategy Template help you?

  • With a provision to record the dates of posting and updating the content in any form, it maintains a regular flow of content throughout the firm's project lifespan. 
  • This template also allows you to record the details, nature, and type of the content, so that confusing one output with another is avoided.  
  • The contents of the posts can also be recorded in this template, along with the details of the author. 
  • The main criteria for the content to be reader-friendly require it to be SEO optimized, proofread, edited, and updated. This template allows you to check that these conditions are met for the content to be effective. 
  • Direct links to the posting platforms are provided in the template that simplifies navigation of the blog, post, article, etc. 
  • The records maintained throughout the template ensure that the same type of content and promotions are not repeated. This helps them keep their customers at the edge of their seats every time a new product launches. 

Who will find this template useful?

Companies that depend on SEO platforms to promote their content or any firms that put out their content on any digital platforms instead of traditional marketing methods will find this template extremely useful.

Blog Content Calendar Templates

Blog Content Calendar

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.

With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.

Why do companies spend time and money blogging about their products or services?

Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web.  Blogging is one of them. So, how does blogging help a business grow?

  • Increases the credibility of a company by acting as a source of relevant and authentic information.
  • Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
  • Increases the demand for your product/ service by attracting potential customers.
  • Contributes to enhancing brand loyalty and customer retention.
  • Directs and increases traffic to your website.
  • Benefits the company in the long term too as it is a permanent source of information.
  • Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.

With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.

Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?

Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!

Our Blog Content Calendar Template will enable you to:

  • Plan and manage your content writing work for multiple clients in one place.
  • Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
  • Monitor the blogs you and your team are currently working on and the level of difficulty.
  • Record the average CPC of each article.
  • Attach the graphics associated with each blog post and store the name of the designer.
  • Attach the target persona of each article to ensure that the blog content meets the expectation of the client.

With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level. 

Video Production Planning and Tracking Templates

Video Production Planning and Tracking

If you are given a choice between reading a long-winded description of a product or watching a YouTube video on the same, there is a high probability that you will choose the latter. 

Videos allow an individual to express their ideas and a company to showcase their products in a visual, interactive, and engaging format.

Videos are easy to understand and drive traffic to your company’s website. They are easily searchable and allow companies to showcase their products uniquely. You can reach a wider audience with a YouTube channel’s help and analyse the performance of these videos via YouTube metrics.

However, planning and producing a video is not a simple endeavour. From the type of video, the video content to its budget allocation, video production planning requires careful consideration of several factors.

After the video has been produced and uploaded, its performance needs to be analysed as well in order to understand if the video production’s current strategy is working. YouTube metrics such as the number of views, likes, dislikes, comments, etc. give creators an idea about the video’s overall impact.

However, planning the production of a video and tracking video metrics is a herculean task which requires a great deal of acute planning and management. With multiple videos and a wide range of metrics data, tracking everything can be quite a handful. 

Well, don’t worry! Stackby is here with a solution for you!

We have created a video production template for you! Whether you run your own YouTube channel or a video production agency, this template is the perfect partner for video production activities.

Here’s how you can use the template to streamline your production process and monitor YouTube video metrics in a single place. The template allows you to:

  • Record the details of all the videos on a single platform.
  • Store the details of the brand concerning each video.
  • Record the type of each video in the list. It can be a trailer, snippet, etc.
  • Collaborate with your video production team to manage the process end-to-end. 
  • Add the title of the video to the template itself. 
  • Record the duration of the video in the video production planning template.
  • Maintain and update the details as and when required.

The template can also be viewed in Kanban style which will help you to get clearer and quicker access to multiple information about a certain video.

You can also use the video production template to track the video metrics and manage video reporting in the same place. 

All you have to do is integrate a column with YouTube API. This will allow you to pull in metrics data directly to the corresponding row. You can choose which information you want to look at, and refer to it anytime to get the latest data.

You can track and monitor the number of likes, dislikes, views, comments, etc. and even bring title, description, video tags and more. This API can be scheduled for auto-updation which allows you to kick back and assess YouTube performance in real-time

If you're a video production team or running a YouTube channel, the Video Production Planning & Tracking template is a must have to ensure smooth workflows.

Social Media Calendar Templates

Social Media Calendar

Do you know what is the key to a great social media marketing strategy? It is how you plan and organize it. No matter how well you know your audience, gauge your competition, or create compelling content, if you have not planned your tasks, all your efforts are in vain. 

Here is a Social Media Calendar Template that will help you align your social media tasks and track how your social media posts are performing. 

  • Track: Keep a track of what’s working for your social media channels and what’s not. Keep up with your quality and consistency. 
  • Regularise: Prevent yourself from posting too much or too little on social media and never miss a post date again. 
  • Manage: Administer all your social media channels from one place and ensure that you are not spamming one social media network and neglecting others. 
  • Research: Never post a poorly structured or poorly researched post again.  Check spellings, grammar, and punchlines instantly. 

What is a Social Media Calendar? 

A social media calendar is an overview of your upcoming social media posts. Some common elements of a social media calendar are:

  • Date and time of when your post is going live
  • Social media channels on which the post will be published 
  • Creative assets related to your social media post like images, videos, etc. 
  • Links, tags, or keywords included in the post
  • Important metrics related to your social media posts 

Why use a Social Media Calendar? 

A social media calendar is a time-saving option. It helps you visualize the big picture and manage all your social media channels in one place. You can plan ahead and avoid multitasking. You can keep track of all the upcoming relevant moments and plan your posts accordingly. Last, but not least, you can create high-quality content every time and find out what’s working for you and what’s not. Our social media calendar template is designed to help you leverage all these benefits. If you are just beginning with creating a social media presence, you can also try our Social Media Planning and Design Template.  

How to create a social media calendar? 

Before you switch to using our pre-built social media calendar template, we want to share a few tips on how you can create a social media calendar. 

1. Measure your current social media efforts

Start with setting up clear goals for your social media channels. Make sure you understand your audience, their demographics, and personas. Track your most successful posts and social media tactics.

2. Select your social media channels 

Which social media channels do you want to monitor? Review the best marketing strategies associated with each channel. 

3. Decide what data you need to track 

Here are a few examples: post title, graphics, type of post, concept, channels, publish date, number likes, impressions, engagements, spendings, etc. 

4. Create a workflow 

You must decide a few things like how often you want to post on each channel, the best time to post on each channel, team members responsible for posts, the process of brainstorming new content, and so on. 

5. Collaborate with your team

Once you have planned what you need to do and how it is time to bring all your team members to one platform. Stackby’s social media calendar template makes connecting and collaboration much easier.

Stackby also provides security and permissions features that will help you keep your data safe and secure and ensure that only authorized people can access it. 

Who can use our Social Media Calendar Template? 

A social media calendar is generally used by social media managers and teams. However, Stackby’s social media calendar template can be used by: 

  • Marketing teams who are managing different social media campaigns, 
  • Agencies who are working with multiple clients for social media management, 
  • Media organizations working to promote social media accounts of their clients, 
  • Bloggers who manage their social media channels, 
  • Business owners, social media influencers, and more! 

How will Stackby’s Social Media Calendar Template Help You? 

Our social media calendar template is designed to simplify the whole process of social media management. It helps you streamline your workflow in the following ways:

  • Manage all your social media posts on one platform & create a calendar 
  • Store the images and graphics related to every post 
  • Monitor the type of posts you create for every social media channel (paid campaign, organic, evergreen content, etc)
  • Track the leads associated with every social media post
  • Track the status and publish date of social media posts 
  • Manage all your social media channels on one platform (number of posts, post titles, likes, etc)
  • Track social media metrics related to every channel (likes, shares or retweets, impressions, engagements, engagement rates, spendings, cost per engagement, etc)
  • Brainstorm social media post ideas with your team

You can also use our YouTube Channel Analytics, Facebook Posts Tracker, Twitter Posts Tracker and LinkedIn Page Follower Tracker templates to manage your social media channels individually.

Digital Video Production Templates

Digital Video Production

Whether it’s promotional or product-specific, educational or explainer, companies create digital videos for almost every subject these days. 

Why are videos preferred over other means of information dissemination? Videos are visually appealing and engaging. The interactive and innovative videos are more likely to attract a potential customer than a written blog article. Therefore, having a Digital Video Production Template handy can be a big plus for those involved with video production. 

In addition to this, videos are one of the easiest ways to drive traffic to your website. They significantly enhance the social media presence of your company, which contributes to increased brand awareness.

Videos are crucial for any business today! However, creating these videos requires hard work and a substantial budget!

Keeping track of the status and production of all the videos can be quite chaotic! Stackby is here to create order out of the chaos.

With Stackby’s Digital Video Production Template, you can track your video production easily! Starting from details of your videos to information about your staff, this template will record everything!

Let’s see how our Digital Video Production Template will make your job easier. Using this template, you will be able to:

  • Record all the details concerning your videos on a single platform.
  • You can record the type/ category of a particular video (Educational/ Tour/ Vlog/ Event/ Product Launch/ After Event/ etc.).
  • Store the scheduled release date of each video. You can also record the length of the video.
  • Monitor and update the current status of every video (Research/ Scripting/ Recording/ Audio Sync/ Final Edit/ Live). You can also add the video URL to the template.
  • Add notes wherever necessary to facilitate better understanding.
  • Attach the thumbnail of the video to the template itself.
  • Record the budget assigned to each video. You can also monitor the amount spent on a particular video to date. This will give you the leftover budget amount. Using this data, you can plan and make further decisions regarding the video's production. 
  • Store the platform's details on which a particular video will be uploaded (e.g., Instagram, Facebook, YouTube, etc.).
  • Under the template's Platforms tab, you can monitor the total number of videos on each platform. You can also monitor the total budget allocated and spent on the same platform.
  • Record the details of the video agency.
  • Assign a video manager to each video and add the staff members' names working on the same.
  • Record each staff member's contact details and track the number of videos that they are working on. Attach their picture to the template.
  • Track each staff member's current primary role (Editor/ Crew Manager/ Video/ etc.).

This Digital Video Production Template offers multiple views, including Gallery and Kanban, for easy visualization. You can sort and view your data easily! Collaborate with your team and use the Digital Video Production Template to make video production and tracking easy!

Content Operations Templates

Content Operations

Content operations are the process of planning, executing, and managing the content that any particular company presents across various media platforms. This can be done with the help of people, tools, planned processes, and technologies. Content operations decide the consumer's intake of the company's products and services through the presented content, which makes it essential to all the teams working through various pipelines.

How will Stackby’s Operations Template help you?

  • Stackby templates are designed to provide a complete overview of all the functions being performed across various platforms that concern the topic at hand. This means that you will be able to view any related managerial processes changes, tracking, and the accurate figures involved in the process of content creation.
  • The marketing objectives feature to help you prioritize your work according to the urgency. This enables you to mark your goals as each process is being passed. 
  • You are enabled to view and sort out your prepared content according to the type, status, owners, and platforms it is being posted on. 
  • Stackby is efficient with proving the tracking even after the publishing of your content. This means that you will generate reports on how the content is doing even after being published. 
  • The tracking feature will also help you mark the key differences between your goals and the actual objectives achieved in visitor counts, time spent on the article, and many more. 

Who will find this template useful?

This template will be useful for marketing firms who depend on blogging, videography, and other forms of content creation for their product promotion. This template is also very handy for project managers in these firms who look to maximize the outreach of their content and increase their office productivity. Content analysts are also set to benefit from using this template that will help them check the reception of the feed put out and thus create content structures accordingly.

Content Marketing Management Templates

Content Marketing Management

What is Content Marketing? 

Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. This content is generally created to attract the right audience, promote your brand, and increase sales. 

There is no denying that content marketing has become an indispensable part of every brand’s digital marketing and advertising strategy. The role of content marketers has become more demanding than ever. From conceptualizing content to finding the best keywords, creating high-quality content, publishing content, promoting content, and managing every step of the marketing process, content marketers have a lot on their plates. 

Challenges in Content Marketing Management 

The content marketing management template by Stackby is a single solution to help content marketing teams streamline their workflow. Generally, content marketers have to use separate tools for each step of the workflow. For instance, content marketers need the following: 

  1. A digital editorial calendar to ensure that all deadlines are met
  2. A digital asset management tool to store and organize the branded visuals
  3. A tool to manage the content marketing projects and organize teams, processes, and budgets
  4. A tool to organize keywords 
  5. A tool to measure the success of the content marketing campaigns 
  6. A tool to keep track of the content marketing strategy

This means at a minimum - a content marketing management team has to manage and work on at least 6 different tools. What if we combine all of them into one? 

Stackby brings you a content marketing management template that allows you to combine your content marketing calendar, manage and organize your brand visuals, organize keywords, keep a track of your budgets and streamline the whole content marketing process in one place. 

Who can use Stackby’s Content Marketing Management Template? 

Stackby’s Content Marketing Management Template is for content marketing teams, content managers, chief content officers, content marketing managers, content creators, content editors, publishers, social media specialists, outreach specialists, and more! 

What is included in Stackby’s Content Marketing Management Template? 

The Stackby Content Marketing Management template includes two main tables: Editorial and Keyword. The editorial table provides you with the complete picture of your content marketing strategy while the keywords table helps you manage and track keyword usage in your content. You can do the following with this template:

  • Maintain a record of all kinds of posts or editorials you create for your business (Blog Posts, Customer Stories, Pages, etc.)
  • Store the corresponding images associated with each editorial 
  • Track the status for each editorial (Brainstorming, Published, Drafting, Revising, etc.)
  • Keep a record of the writer for each editorial 
  • Track whether the editorial is published or not
  • Keep a record of the editors for every editorial 
  • Tack the creation date and time for every editorial 
  • Track the keywords associated with every editorial
  • Record the URL for every editorial 
  • Keep a record of keywords associated with every editorial 
  • Track the number of articles published with a particular keyword 

Views included in Stackby’s Content Marketing Management Template

  1. The template provides a Kanban view of the Status Pipeline which will help you track every editorial on the basis of their status. So, you can check which editorials are in the research phase, revising phase, promoting phase, and so on. 
  2. The template also includes a Calendar view to track the publishing dates for every editorial. 
  3. The template includes a Gallery view where you can keep a track of all the images related to every editorial 

You can further connect this template with Google Analytics, Google Search Console, Slack, MailChimp, etc. and track the important content marketing metrics, send automatic messages, and do much more! Use our template today and streamline your content marketing management workflow.

Podcast Editorial Calendar Templates

Podcast Editorial Calendar

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results.

At StackBy, we know how hard this is. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more.

Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets -

  1. Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast)
  2. Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more.
  3. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced.
  4. Podcast Sponsorships - It lets you track all the current sponsorships and invoices.
  5. Podcast ad units - Helps you map the ad units with the companies.

If you want to use the podcast editorial calendar template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way you want. Happy Podcasting!

Blog Content Calendar Template

Use this stack

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.

With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.

Why do companies spend time and money blogging about their products or services?

Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web.  Blogging is one of them. So, how does blogging help a business grow?

  • Increases the credibility of a company by acting as a source of relevant and authentic information.
  • Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
  • Increases the demand for your product/ service by attracting potential customers.
  • Contributes to enhancing brand loyalty and customer retention.
  • Directs and increases traffic to your website.
  • Benefits the company in the long term too as it is a permanent source of information.
  • Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.

With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.

Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?

Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!

Our Blog Content Calendar Template will enable you to:

  • Plan and manage your content writing work for multiple clients in one place.
  • Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
  • Monitor the blogs you and your team are currently working on and the level of difficulty.
  • Record the average CPC of each article.
  • Attach the graphics associated with each blog post and store the name of the designer.
  • Attach the target persona of each article to ensure that the blog content meets the expectation of the client.

With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level.