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Content Strategy Template
Use TemplateIf you are a marketer looking for an appropriate way to manage and strategize your company's online content, then Stackby’s Content Strategy Template is the right tool for you.
Why is content strategy important?
Preparing a content strategy helps the firm meet its goals and set priorities. It also provides a better scope for the firm to increase its connections by promoting its content.
How will the Stackby Content Strategy Template help you?
- With a provision to record the dates of posting and updating the content in any form, it maintains a regular flow of content throughout the firm's project lifespan.
- This template also allows you to record the details, nature, and type of the content, so that confusing one output with another is avoided.
- The contents of the posts can also be recorded in this template, along with the details of the author.
- The main criteria for the content to be reader-friendly require it to be SEO optimized, proofread, edited, and updated. This template allows you to check that these conditions are met for the content to be effective.
- Direct links to the posting platforms are provided in the template that simplifies navigation of the blog, post, article, etc.
- The records maintained throughout the template ensure that the same type of content and promotions are not repeated. This helps them keep their customers at the edge of their seats every time a new product launches.
Who will find this template useful?
Companies that depend on SEO platforms to promote their content or any firms that put out their content on any digital platforms instead of traditional marketing methods will find this template extremely useful.
Blog Content Calendar
From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.
With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.
Why do companies spend time and money blogging about their products or services?
Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web. Blogging is one of them. So, how does blogging help a business grow?
- Increases the credibility of a company by acting as a source of relevant and authentic information.
- Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
- Increases the demand for your product/ service by attracting potential customers.
- Contributes to enhancing brand loyalty and customer retention.
- Directs and increases traffic to your website.
- Benefits the company in the long term too as it is a permanent source of information.
- Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.
With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.
Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?
Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!
Our Blog Content Calendar Template will enable you to:
- Plan and manage your content writing work for multiple clients in one place.
- Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
- Monitor the blogs you and your team are currently working on and the level of difficulty.
- Record the average CPC of each article.
- Attach the graphics associated with each blog post and store the name of the designer.
- Attach the target persona of each article to ensure that the blog content meets the expectation of the client.
With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level.
Social Media Calendar
Do you know what is the key to a great social media marketing strategy? It is how you plan and organize it. No matter how well you know your audience, gauge your competition, or create compelling content, if you have not planned your tasks, all your efforts are in vain.
Here is a Social Media Calendar Template that will help you align your social media tasks and track how your social media posts are performing.
- Track: Keep a track of what’s working for your social media channels and what’s not. Keep up with your quality and consistency.
- Regularise: Prevent yourself from posting too much or too little on social media and never miss a post date again.
- Manage: Administer all your social media channels from one place and ensure that you are not spamming one social media network and neglecting others.
- Research: Never post a poorly structured or poorly researched post again. Check spellings, grammar, and punchlines instantly.
What is a Social Media Calendar?
A social media calendar is an overview of your upcoming social media posts. Some common elements of a social media calendar are:
- Date and time of when your post is going live
- Social media channels on which the post will be published
- Creative assets related to your social media post like images, videos, etc.
- Links, tags, or keywords included in the post
- Important metrics related to your social media posts
Why use a Social Media Calendar?
A social media calendar is a time-saving option. It helps you visualize the big picture and manage all your social media channels in one place. You can plan ahead and avoid multitasking. You can keep track of all the upcoming relevant moments and plan your posts accordingly. Last, but not least, you can create high-quality content every time and find out what’s working for you and what’s not. Our social media calendar template is designed to help you leverage all these benefits. If you are just beginning with creating a social media presence, you can also try our Social Media Planning and Design Template.
How to create a social media calendar?
Before you switch to using our pre-built social media calendar template, we want to share a few tips on how you can create a social media calendar.
1. Measure your current social media efforts
Start with setting up clear goals for your social media channels. Make sure you understand your audience, their demographics, and personas. Track your most successful posts and social media tactics.
2. Select your social media channels
Which social media channels do you want to monitor? Review the best marketing strategies associated with each channel.
3. Decide what data you need to track
Here are a few examples: post title, graphics, type of post, concept, channels, publish date, number likes, impressions, engagements, spendings, etc.
4. Create a workflow
You must decide a few things like how often you want to post on each channel, the best time to post on each channel, team members responsible for posts, the process of brainstorming new content, and so on.
5. Collaborate with your team
Once you have planned what you need to do and how it is time to bring all your team members to one platform. Stackby’s social media calendar template makes connecting and collaboration much easier.
Stackby also provides security and permissions features that will help you keep your data safe and secure and ensure that only authorized people can access it.
Who can use our Social Media Calendar Template?
A social media calendar is generally used by social media managers and teams. However, Stackby’s social media calendar template can be used by:
- Marketing teams who are managing different social media campaigns,
- Agencies who are working with multiple clients for social media management,
- Media organizations working to promote social media accounts of their clients,
- Bloggers who manage their social media channels,
- Business owners, social media influencers, and more!
How will Stackby’s Social Media Calendar Template Help You?
Our social media calendar template is designed to simplify the whole process of social media management. It helps you streamline your workflow in the following ways:
- Manage all your social media posts on one platform & create a calendar
- Store the images and graphics related to every post
- Monitor the type of posts you create for every social media channel (paid campaign, organic, evergreen content, etc)
- Track the leads associated with every social media post
- Track the status and publish date of social media posts
- Manage all your social media channels on one platform (number of posts, post titles, likes, etc)
- Track social media metrics related to every channel (likes, shares or retweets, impressions, engagements, engagement rates, spendings, cost per engagement, etc)
- Brainstorm social media post ideas with your team
You can also use our YouTube Channel Analytics, Facebook Posts Tracker, Twitter Posts Tracker and LinkedIn Page Follower Tracker templates to manage your social media channels individually.
